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Audi Reverses A4-to-A5 Rebrand, Plans Return to Traditional Model Names

CEO Gernot Döllner signals an A4 badge return after buyer confusion.

Overview

  • Audi will revert to its long-standing scheme in which A designates cars, Q designates SUVs, and the number reflects size or segment.
  • The 2023 odd/even plan that rebadged the A4 as A5 confused customers and dealers, prompting the public mea culpa.
  • Döllner said switching the current combustion A5 back to A4 is "thinkable" when the car receives its first mid-life update.
  • The company already halted a planned A6-to-A7 rename and is restoring clearer badging and controls, including power-output labels and physical scroll wheels.
  • An A4 e-tron remains in development for around 2028, according to reports, as Audi relaxes its earlier goal of selling only EVs by 2033.