Overview
- The film premiered at a Mumbai multiplex on October 19 with Atlee, Ranveer Singh, Bobby Deol and Sreeleela presenting it to media.
- It runs eight minutes and features Singh opposite Deol with Sreeleela, positioning the piece as a marquee, long-form brand showcase.
- Multiple outlets report a production cost near Rs 150 crore, described as possibly India’s most expensive ad, though the figure has not been officially confirmed.
- The spot adopts a high-gloss, action-driven narrative in the vein of Atlee’s features, aiming for a mini-blockbuster feel rather than a conventional 30-second commercial.
- At the launch, Singh noted his 11-year association with Ching’s and lauded Atlee’s work, saying the director’s upcoming AA22xA6 will be unlike prior experiences in Indian cinema.