Overview
- AMB Sports and Entertainment said the agreement is believed to be the National Women’s Soccer League’s most lucrative front-of-kit deal, though terms were not disclosed.
- Sportico reported the partnership at $28 million over seven years, citing an unnamed person familiar with the deal, a figure not confirmed by the team or Aflac.
- A portion of the sponsorship will support the Aflac Cancer and Blood Disorders Center at Children’s Healthcare of Atlanta, with additional matchday and pre-launch activations planned.
- The expansion club, owned by Arthur Blank, will play at Mercedes-Benz Stadium with attendance capped at about 28,000 as branding and training-site plans advance.
- Aflac cited rising NWSL viewership and its existing women’s sports investments as reasons for the partnership, pointing to growth potential in the Atlanta market.