Overview
- Asus told DigiTimes it has no plans to introduce new smartphone models in 2026, affecting both Zenfone and ROG Phone lines.
- The company said smartphone operations continue with maintenance, warranty coverage, and software updates for existing devices.
- Taiwanese distributors reported they could no longer source Asus phones and suggested operations ended in 2025, a conclusion Asus disputed.
- Industry coverage ties the pause to rising DRAM and NAND costs driven by AI infrastructure demand and to Asus’s stronger position in PCs and gaming.
- Recent context includes the Thailand‑only ROG Phone 9 FE and the global Zenfone 12 Ultra launched in February 2025, plus Android 16 updates to recent models in November 2025.