Particle.news

Aston Martin Sells F1 Team Naming Rights in Perpetuity for £50m to Stroll-Controlled AMR GP

The related‑party sale is billed as a liquidity boost following a deeper‑than‑expected loss warning at the luxury carmaker.

Overview

  • Aston Martin granted AMR GP the exclusive right to use its name, logo and branding in Formula 1 forever, preserving the Aston Martin team and chassis designations.
  • The deal requires shareholder approval, with investors holding 54% of shares — including Yew Tree, Geely and Mercedes‑Benz — giving binding commitments to back it.
  • The company warned full‑year results will undershoot forecasts as deliveries fell nearly 10% to 5,448 in 2025, and its shares dropped more than 4% on Friday.
  • Management cited US tariffs and weaker demand for higher‑margin specials, while guiding to a 2026 uplift driven by roughly 500 Valhalla deliveries and ongoing cost discipline.
  • Pre‑season testing highlighted fresh hurdles for the F1 program, as Honda reported a battery‑related issue that limited Fernando Alonso’s running in Bahrain.