Overview
- Chief Minister Himanta Biswa Sarma and state BJP president Dilip Saikia launched the effort in Guwahati on January 5, with lotus murals and slogans to be painted only after owners grant consent.
- Leaders from MPs to local representatives began simultaneous wall-writing across constituencies, with Union Minister Sarbananda Sonowal participating in Dibrugarh.
- District and mandal programmes are underway, including executive committee meetings from January 5–11 in all 39 organisational districts to review strategy and booth-level preparedness.
- Campaign messaging centers on security, development and cultural protection, featuring slogans such as ‘Axomor Suraksha, BJP Pratigya’ and ‘Viksit Assam, Jai Aai Assam’.
- Sarma said the party could announce candidates for 50 seats immediately, reaffirmed alliances with AGP and Bodoland partners, and alleged that Congress is collecting Rs 3–5 crore for tickets.