Overview
- Website visits rose 36 percent from 196,831 in October to 268,200 in January, according to SimilarWeb.
- Roughly two-thirds of visitors come from outside the United States, yet the site currently ships only domestically.
- A checkout error in January revealed 650,190 items in stock, including more than 80,000 tubs of edible flower sprinkles.
- Critics question whether the brand can sell through its inventory, while sources close to Meghan’s team say they are satisfied with progress.
- The Netflix-linked shop, rebranded from American Riviera Orchard in early 2025, saw rapid sellouts at launch and a June 2025 week with about 500,000 pageviews.