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Apple’s Enchanté and Enterprise Assistant Drive Companywide AI Trials

Employee feedback from these tools is informing updates to Apple’s language models.

Overview

  • New reporting details two internal apps in active use: Enchanté, a ChatGPT-style assistant, and Enterprise Assistant, a focused knowledge hub.
  • Enchanté began rolling out around November 2025 and is used across departments for tasks such as ideation, development support, proofreading, and general queries.
  • Only Apple-approved models run on local or private servers, with access to Claude and Gemini provided for side-by-side comparisons under Apple’s controls.
  • Employees can upload documents, images, and other files for analysis, and the system can reference Mac files and Apple’s internal documentation and guidelines.
  • Enterprise Assistant is built on Apple’s internal LLMs and answers questions on policies, benefits, vacation, and technical setup, reflecting an internal-first strategy with no public chatbot release.