Overview
- Tim Cook confirmed on X that announcements begin Monday, March 2, signaling what he called a big week ahead.
- Media hands-on showcases are set for Wednesday, March 4, with events in New York, London, and Shanghai.
- Reporting points to multiple devices across the three days, including a lower-cost MacBook (code-named J700), an iPhone 17e, and refreshed MacBook and iPad models.
- Retail planning detailed by Bloomberg and AppleInsider indicates Apple expects strong interest in the budget MacBook, which is reportedly priced around $699–$750 with an aluminum body, A18 Pro chip, fewer ports, an entry 13-inch display, and 8GB of memory.
- Bloomberg also reports Apple is preparing a MacBook Pro with a touchscreen and a refreshed macOS interface that adapts to touch or pointer input, though the timing of that model remains unconfirmed.