Overview
- Apple has invited select media to an in-person Apple Experience on March 4 at 9 a.m. ET in New York, with simultaneous gatherings in London and Shanghai.
- Multiple outlets, largely citing Bloomberg’s Mark Gurman, report Apple will post product news via Newsroom press releases from March 2 to 4 rather than host a livestream.
- A new entry-level MacBook is widely rumored to debut with an A‑series iPhone chip, a sub‑$1,000 price, and colorful aluminum finishes.
- An iPhone 17e is reported to be in the pipeline at $599 with an A19 chip and MagSafe, alongside iPad updates such as an M4‑based iPad Air and an A18‑based entry iPad.
- Further Mac refreshes are also anticipated this year, including MacBook Air and 14‑/16‑inch MacBook Pro models with M5‑class chips, though timing remains uncertain.