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Apple Sets March 4 ‘Apple Experience’ as iOS 26.4 Beta Showcases New AI, Media and CarPlay Features

Apple signals a staggered rollout that uses early‑week announcements before media get hands‑on time at simultaneous sessions in New York, London and Shanghai.

Overview

  • Apple confirmed an in‑person “Apple Experience” for March 4 across New York, London and Shanghai, with coverage indicating press releases earlier that week will tee up products for hands‑on demos.
  • iOS 26.4 is now in public beta, introducing Apple Music’s AI‑driven Playlist Playground to build custom mixes from text prompts and refreshed full‑screen artwork.
  • Apple Podcasts gains video episodes via HLS with seamless audio‑video switching, offline downloads, dynamic video ad insertion, and initial support from Acast, ART19, Omny Studio and SiriusXM.
  • CarPlay adds parked‑only video playback, including Apple TV, and for the first time access to third‑party AI services such as ChatGPT, Gemini and Claude.
  • Security and messaging changes include Stolen Device Protection enabled by default and limited testing of end‑to‑end encrypted RCS, while reports point to expected early‑March hardware reveals like a low‑cost colorful MacBook and iPhone 17e and to ongoing work on new AI wearables.