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Apple Sets March 4 ‘Apple Experience’ Across New York, London and Shanghai

The hands-on “experience” format suggests media demos rather than a traditional Apple Park keynote.

Overview

  • Apple has invited select press for in-person sessions on March 4 at 9 a.m. ET in New York, with simultaneous gatherings reported in London and Shanghai.
  • Apple has not said whether the showcase will be livestreamed, and coverage frames the timing as a window for near-term hardware announcements.
  • Multiple outlets expect an entry iPhone 17e to be unveiled soon, with reports citing an A19 chip, MagSafe support and a starting price around $599.
  • Reporting also points to a new low-cost aluminum MacBook using an iPhone-class chip and offered in bright colors, with pricing expected below $1,000.
  • Mac and iPad refreshes are anticipated, including M5 Pro and M5 Max MacBook Pros, plus an A18-class base iPad and an M4 iPad Air.