Overview
- Day one brought the iPhone 17e with an A19 chip and MagSafe support and a new iPad Air running M4, with coverage placing both at around $599.
- Tim Cook teased a “big week” as Apple rolls out announcements from March 2 to 4, capped by invite-only hands-on sessions in New York, London and Shanghai on March 4.
- Retail staff have been warned to expect a “major rush,” with longer hours and refreshed in-store displays signaling strong anticipated demand.
- A low-cost MacBook is widely reported to be imminent, with leaks pointing to an A18 Pro chip, colorful finishes and a $599–$799 price band, which Apple insiders describe as “incredible value.”
- Additional updates are expected this week, including an entry-level iPad with an A18 chip and Apple Intelligence support and M5-based MacBook Air and MacBook Pro refreshes.