Overview
- Apple’s staggered rollout starts today and runs through March 4, with announcements expected via press releases and product videos rather than a keynote.
- Invite-only “Special Apple Experience” hands-on sessions are scheduled for March 4 in New York, London and Shanghai.
- Tim Cook teased the cadence on X, calling it “a big week ahead” and saying “it all starts Monday morning.”
- Reporting from multiple outlets centers on a new entry-level MacBook expected to use an A-series chip, come in colorful finishes and target sub-$1,000 pricing to court students and Chromebook/Windows switchers.
- Bloomberg-sourced reports say Apple warned retail staff to expect a “major rush,” as additional expected reveals include an iPhone 17e with an A19 chip and MagSafe plus updates across iPad and M5 MacBook lines.