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Analysts Reprice AppLovin as AI in Gaming Reframes Outlook

Fresh target cuts reflect valuation caution following the company’s Q4 beat.

Overview

  • Jefferies reduced its price target to $700 from $860 on Feb. 12 and kept a Buy rating, and Morgan Stanley lowered its target to $720 from $800 while reiterating Overweight.
  • UBS cut its target to $686 from $840 on Feb. 10 but maintained a Buy, while Wedbush raised its target to $640 from $465 and kept an Outperform rating.
  • AppLovin reported Q4 revenue of $1.66 billion, up 66% year over year, with diluted EPS of $3.24 versus $2.95 expected and net income rising 84% to $1.10 billion.
  • Shares had previously fallen about 31% after Google’s Project Genie announcement, and Deutsche Bank argued the selloff improved risk‑reward as it remains too early to gauge Genie’s ultimate impact.
  • Analysts note Axon 2.0 momentum and suggest AI tools that speed game creation could expand ad inventory for AppLovin’s platforms, while flagging competition, execution, and macro sensitivity as key risks.