Overview
- Amsterdam’s municipal council approved an ordinance prohibiting outdoor advertising for meat and for products and services that rely on fossil energy.
- The city says the rules will take effect this summer, with the exact start date still to be set after a May target was deemed too early by a senior councillor.
- The restrictions apply to city‑controlled spaces such as streets, squares and transit stops, covering ads for items like hamburgers, cruises, diesel cars and flights.
- GroenLinks, which helped initiate the measure, hailed the vote as a win for climate action and public health, with councillor Jenneke van Pijpen publicly backing the policy.
- Similar curbs exist in Haarlem, Nijmegen and Utrecht, a Hague court rejected a travel‑industry challenge last year, and the city describes Amsterdam as the first capital to forbid meat advertising.