Overview
- The league formally changed its name from American Athletic Conference to American Conference and retired the AAC acronym to distinguish itself from the ACC.
- It unveiled Soar the Eagle as the first live and animated mascot for a collegiate conference to boost fan engagement and community outreach.
- The new slogan “Built to Rise” ties into American Rise Ventures, the commercial arm already active in driving sponsorships and innovation.
- The American Conference comprises 15 institutions, including football-only members Army and Navy and non-football member Wichita State.
- Commissioner Tim Pernetti spearheaded the year-long, stakeholder-driven rebrand with ANACHEL to unify marketing, digital and commercial strategies.