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AMC to Hold Prime Seats for A-List and Stubs Premiere Members Later This Year

Executives say the shift rewards frequent guests to bolster loyalty during a slump in attendance.

Overview

  • On an earnings call, CEO Adam Aron said AMC will introduce “preferred premier seating” that reserves the best seats for A-List and Stubs Premiere members at no added per-seat charge.
  • Launch is slated for later in 2026, and AMC has not defined which seats qualify or whether any will be released to nonmembers as showtimes near.
  • A-List runs about $19.99–$27.99 per month depending on state, and Stubs Premiere carries a reported $17.99 fee as a separate paid tier.
  • The plan echoes the company’s shelved Sightline pilot but is positioned as a subscriber perk rather than paid tiered seat pricing.
  • The move follows a reported 10% drop in late-2025 attendance and has drawn online criticism, including from actor Elijah Wood, over fairness for nonmembers.