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AMC Refuses to Screen AI Short 'Thanksgiving Day' in Its Theaters

The chain said a pre-show advertising contractor scheduled the film without its consent.

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An AI-generated image of a brown bear wearing a zipped up orange space suit and a yellow platypus wearing a zipped up orange space suit, he also has a brown beanie hat on.

Overview

  • AMC told Screenvision that AMC locations will not participate in running the AI-created short and said it was not involved in the initiative.
  • Screenvision programs pre-show content in fewer than 30% of AMC’s U.S. locations, according to AMC.
  • Thanksgiving Day, created by Igor Alferov using generative tools, won the Frame Forward AI Animated Film Festival with a planned two-week pre-show run via Screenvision.
  • Reporting notes online criticism of the planned placement, and it is not yet clear whether other theater chains will carry the short.
  • The clash unfolds as AI video tools and funding accelerate while studios, guilds, and agencies issue legal warnings, and a youth survey finds negative reactions to AI-themed ads.