Overview
- Amazon announced the figure at its unBoxed event, citing internal data for an unduplicated average monthly active ad‑supported audience measured from September 2024 through August 2025.
- The ad-supported experience now operates in 16 countries, including the U.S., U.K., Germany, India, Japan, Canada, Brazil, France, Italy, Spain, Australia, Austria, Mexico, New Zealand, the Netherlands, and Sweden.
- Prime Video’s tally follows similar self-reported metrics from rivals, with Netflix citing 190 million monthly viewers and Disney reporting 164 million for its ad-supported services using differing definitions.
- Amazon highlights premium programming and live sports as key drivers, pointing to Thursday Night Football and new rights such as the NBA and WNBA alongside NASCAR, the NWSL, and the Masters Tournament.
- Prime Video began running ads across all programming in 2024 and offers subscribers a premium option to skip advertising.