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Amazon Begins U.S. Rollout of Overhauled Fire TV Interface

The update reframes the platform as a content‑first hub with Alexa+ for natural‑language browsing.

Overview

  • Initial availability covers Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd Gen) and Fire TV Omni Mini‑LED, with broader device and country expansion planned for spring.
  • Home screens now support up to 20 pinned apps, up from six, to keep more streaming services within easy reach.
  • The top navigation is simplified with tabs for Movies, TV, Live TV, Sports and News, and the search button now sits just left of Home.
  • A dedicated Live TV tab unifies live programming from streaming subscriptions alongside broadcast, cable or antenna sources where supported.
  • Alexa+ is built into the experience and included with Prime or available separately, and Amazon says the update also brings up to 20–30% faster performance plus quicker access to settings and smart home controls.