Overview
- From next week, the label will appear in UK stores on selected own‑label products that meet Aldi nutritionists’ criteria or the Eatwell Guide.
- Early rollout covers categories including fresh produce, soups and yoghurts to help customers spot healthier options at a glance.
- Aldi targets an 85% healthy sales mix by 2027 and a 14% increase in fruit and vegetable portions sold by the end of that year.
- The move is presented as part of wider public health efforts under the Government’s 10 Year Health Plan encouraging supermarket partnerships.
- Chief commercial officer Julie Ashfield said the mark is a simple, trustworthy signpost to support healthier choices without compromising price or taste.