Overview
- Adidas released a cinematic short directed by Thibaut Grevet with Samuel L. Jackson navigating the surreal 'Hotel Superstar' and crossing paths with JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones and Olivia Dean.
- The cast is shown wearing the sneaker throughout the film, underscoring the silhouette’s role across music, fashion, sport and skate.
- Spring 2026 updates add bold red accents to the classic black‑white palette and bring looser men’s tracksuits with three‑stripe color‑blocking, Tyshawn denim shorts, plus tees and jacquard jerseys in neutral tones.
- The women’s range highlights a reconstructed Superstar Tracktop modeled by Kendall Jenner, offered in faux leather as well as crochet.
- Adidas says the campaign will roll out globally this season with integrated content, coordinated brand activations and immersive in‑person experiences, while Billboard frames the effort as a reaffirmation rather than a revival.