Overview
- Video from an All-Star week party in Los Angeles shows Kevin Durant saying, “Who the f—k wears Adidas? … If you’re not hooping, who wears Adidas?”
- Durant’s comments came during a filmed exchange with content creator Kpreme as he questioned why Kpreme would attend an Adidas party.
- Adidas senior footwear designer Jalal Enayah responded by posting a screenshot of Durant commenting “Hardddddd” on a post of Lil Baby holding a Harden Vol. 7.
- The Harden pair shown with Lil Baby was described as a one-of-one colorway connected to James Harden, drawing further attention to Durant’s past engagement.
- Durant, who has a lifetime deal with Nike, later downplayed the episode as jokes, and there has been no formal response from Nike or Adidas.