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Ackman’s Pershing Square Discloses 10% Meta Bet as AI Thesis Drives Portfolio Shift

Pershing portrays Meta’s 2026 AI capex as a value‑creating investment focused on better ad targeting, higher engagement, and new wearables use cases.

Overview

  • Pershing Square said Meta accounts for roughly 10% of its capital, about $2 billion, with an average purchase price of $625 as of Nov. 24, 2025.
  • The fund exited Chipotle and Hilton to free cash for the position, after building AI‑exposed stakes in late 2025 that left Meta and Amazon at a combined 23% of capital by December.
  • Pershing argues Meta’s share price undervalues long‑term AI upside and directly defends 2026 capital spending that could reach up to $135 billion.
  • Its thesis highlights AI‑driven improvements in ad personalization and user engagement, plus growth potential from smart glasses and other wearables.
  • Meta guided to about 30% revenue growth next quarter even as the stock slipped back near $640, while Pershing also backs Amazon for AI‑enabled retail efficiencies and expanding AWS AI offerings.